This project was developed to start the profile and attract an audience, including other managers but also potential clients interested in boosting their reach on social media. The design was intended to grab attention and guide the reader to the end of the post.

All of this comes together with an editorial line that focuses on attracting the previously mentioned audience, and in the future, "filter" the followers and start with in-depth, aiming to reach more qualified customers.

📝 Content

For the editorial line, 4 fronts were defined for the posts:

→ Educational/tips     → Humor     → Sales     → Interaction

✒️ The design of things

As mentioned, the visual part was designed, together with titles created based on copywriting techniques, to attract the reader and lead them to the final part of the post, generating more retention and increasing the chances of engagement on the part of the reader.

→ Typography: Clash Display, Clash Grotesk e Gobold     → Colors: #ECEBFA #2818F8 #111028 #98F030

🤩 The curiosity is over!

Time to see the final result: